We make branded items fit your brand.
Marketing
Bergman is built to help your brand take shape with your customers, creating that emotional touch point that naturally resonates and sticks. Partnering with Bergman means understanding your brand position in the marketplace, elevating that brand to maximize effectiveness, optimizing direct customer contact, and delivering your message clearly. Be the influencer in your industry! According to a 2019 Consumer Study by PPAI Research, 8 in 10 individuals like receiving promotional products, 10 out of 10 will go out of their way for them and 72% believe the quality of the promotional item reflects on the reputation of the company. It’s no wonder that an estimated $24.7 billion was spent on customer marketing with promotional products in 2018, with an annualized growth rate of 6.3%, particularly in smaller organizations.
Working with Bergman means:
- Learning Your Market: Knowing your market and brand positioning means you won’t waste money on marketing products that will end up in the back of a drawer. Your brand doesn’t move unless it’s seen.
- The Right Products for the Your Brand: Trust Bergman’s over a century of experience across a wide range of industries for promotional products that elevate your brand message and provide long-term value for the recipient.
- Staying Ahead of Trends: What worked last year might not be so hot this year. We’ve lasted this long by being agile enough to identify trends and to stay ahead of changes.
- Easy To Use Technology: Bergman puts promotional products at your fingertips, allowing different teams and locations to meet their particular customer needs quickly and efficiently.
- Integrated Reporting and Accounting: Bergman makes it easy for your organization to track orders down to the product level and to efficiently integrate those costs in your general accounting system.
- Cost and Profit Analysis: Know what you can expect to pay, and what kind of return you can expect on your investment. Promotional products that customers use are a key part of any marketing and sales growth strategy.
Whether you need products for a community event sponsorship, trade show or a customer loyalty program, Bergman helps you build an effective strategy for putting your brand to essential use for your customers. Choosing the right promotional products can properly introduce your organization and send the right message about your business, building a relationship at first contact.
Let Bergman help you build a promotional products strategy that deserves to carry your name, delivering a clear message about who you are and who you serve.