5 Secrets to Swag Success

When done well, promotional products are a reliable way to engage customers and build lasting relationships. The process of selecting and ordering the right promotional items can be tricky, but the branding experts at Bergman make it easy. Here’s some advice to help you avoid common mistakes when selecting merch for your next event.

1. Quality

Cheap or poor-quality merchandise can reflect negatively on your brand, leaving recipients with a bad impression. Instead, invest in items that are both functional and durable. These will be used frequently and reflect your brand’s commitment to quality.

2. Quantity

Overordering your promotional products leads to wasted inventory; underordering leaves you empty-handed before your event or campaign is over. If your campaign is going to take place over a period of time, consider ordering product for just the first month or two; use this initial response to guide your reordering. Set inventory triggers to alert you when supply reaches a set quantity, so you have plenty of time to refill your stock.

3. Brand Identity

Promotional products should reflect your brand’s image, values, and message so you don’t dilute your impact. For example, giving away tech gadgets when your company is known for sustainability doesn’t resonate. Customization is key—incorporate your logo, colors, and messaging to reinforce your brand.

4. Practicality

Promotional products are only effective when they are useful. Don’t get distracted by shiny objects. Items that are impractical or too niche will end up in the trash or gathering dust in a drawer and defeat the purpose of your investment. Choose items your audience will actually use—something like a reusable tote bag or magnetic charger. The more practical the product, the more likely your brand will stay top of mind.

5. Timing

If you don’t allow enough time for production and shipping, you risk receiving your items too late to be useful. Check with your supplier to discuss lead times and delivery schedules and then build in some buffer time for any unexpected delays.

For promotional products to maximize your impact, they need careful planning and consideration. The experts at Bergman will help you avoid common mistakes and set you up for success with high-quality, practical items that align with your brand and maximize the return on your investment by making a lasting impression on your audience. We help brands take shape.

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