April 21, 2021 · You Oughta Know
Musings, interests & fun tidbits
The world is becoming increasingly socially conscious. According to a recent study by IBM and the National Retail Federation, nearly 70% of consumers in the US and Canada think it is important that a brand is sustainable or eco-friendly. Furthermore, more than half of these buyers are ready to change their shopping habits to reduce negative impact on the environment.
At Bergman, we made a commitment to reduce the amount of landfill items we produce in our offices. We moved to ensure that 80% of the waste we produce is recyclable. We also invested in upgraded LED lighting in our building which yields 75% energy savings and will last 25 times longer than incandescent lighting.
What is your organization doing to help the environment? You might be utilizing recycled boxes for distribution or you may be repurposing material scraps from your manufacturing process. But how are you communicating your values with your stakeholders? Eco-friendly promotional merch is the perfect way to inform your customers, educate your employees and inform the market what you are doing to leave world a better place than you found it.
More than simply being important to the average consumer, a recent study by the Promotional Products Association found that nearly one-fifth of consumers between the ages of 18 and 24 (“Gen Z”) find environmentally friendly products as a leading factor in determining whether or not they keep a promotional item they receive.
Sustainable branded merch reduces waste and often utilizes recycled materials. What sorts of products align with your brand and offer your customers the right value?
Well, you might consider:
- Bamboo coasters and cutting boards
- Biodegradable plastic bags
- Drinkware made from wheat
- Apparel made from reclaimed materials.
- Reusable grocery totes
These are just a few suggestions. Please click below to see these and more fantastic eco-aware products!