April 2, 2025 · Branding,Merch,Swag
Pet-Centric Promotional Marketing
People love their pets.
Pet owners are passionate about their furry friends. Pet-love is something special—different from the way we feel about other things, even our children. It’s filled with a deep sense of responsibility, affection and pampering. Pet owners love to spoil their pets with treats, toys and even clothing. Pet love is special. If you want to reach your audience in a special place in their heart, tap into some of that pet-love. Here’s some ideas to get you started.
Treats
Every pet loves a good snack, and pet treats are a perfect gift that are sure to be used. Bergman partners with a number of pet food companies that create customized treats.
Toys
Pets enjoy interactive toys. From squeaky toys to chew bones, these simple and effective giveaways offer endless options for customization, showcasing your brand each time they play.
Clothing & Costumes
Who doesn’t love seeing an adorable dog in a Christmas sweater or a Halloween costume? Branded apparel and accessories like custom bandanas or pet sweaters offer a fun way to incorporate your logo into pet fashion. These can be especially effective if you’re incorporating your own company mascot, adding another level of personalization to the experience.
Accessories
Functional items such as collars, leashes, or even waste-bag dispensers are gifts pet owners will always appreciate. High-quality, reusable accessories become household staples, and if your branding is front-and-center, your logo could be seen every time they take their pet for a walk or clean up after them.
Gift Boxes
For an extra special touch, create a pet-centric gift box tailored to your audience’s furry friends. Combine treats, toys and accessories for a powerful way to delight recipients and leave a lasting impression.
Maximize Your Impact
Sponsor or attend pet expos, adoption events, or pet fairs. Use social media to run a pet-themed contest or giveaway, encouraging pet owners to share photos of their pets with your branded products. If you’ve got audience email addresses, reach out to your pet-lovers to offer a special gift, maybe even with the pet’s name.
Even the act of asking your audience about their pets—what type they have, or their preferences—can serve as an excellent ice-breaker. It shows you care about the little details that matter to them.
People love their pets.
Thoughtful gifting that celebrates a love for animals positions your brand as a company that cares and understands your audience. Pet-centric promotional products create a warm and lasting impression, giving you a unique opportunity to stand out and build meaningful relationships.
Bark!