July 31, 2024 · Branding,You Oughta Know
Imprint Methods for Branded Merch
I made a chart outlining the various printing methods we use on custom merch. With so many options, it’s easy to get lost, so I hope this helps you navigate you way through any information you receive when selecting and ordering branded apparrel or swag.
Product Selection.
The task of ordering branded apparel and merch can be daunting. There can be a lot of decisions involved in a seemingly simple request like, “we need shirts.” Our team at Bergman is happy to talk through what you’re looking for and make suggestions based on your audience, timeline and budget.
Decoration Method.
Next, we’ll add your design or logo to the product. Different products allow for different decorations. Each offers unique pros and cons in terms of process, quality, speed, and cost that aren’t clear just by looking at the name. So, I compiled a helpful summary of some popular decoration techniques so you can be the smartest kid in class.
Which is Right for Me?
Here, we’ll explore the key differences of various imprint methods offered by Bergman and our partners including: Screen Printing, Direct-to-Garment (DTG), Digital Print, Pad Printing, Heat Press, Vinyl Transfer, Sublimation, Patches, Embroidery, Appliqué, Debossing, Laser Engraving, and Offset Printing.
Let us Help.
If you’re a designer, decorator, marketer, customer, or account representative, I hope this summary can help guide you through the different decoration techniques you encounter. This list isn’t exhaustive, and if there are other print methods you’d like me to include, please reach out and let me know.
| Imprint Method | Process | Quality | Speed | Cost |
|---|---|---|---|---|
| Screen Printing | Design inked onto product through a fine mesh screen | Versatile, durable, vibrant prints, best for designs with fewer colors | Slow setup, fast production | High cost for small runs, low cost for medium to large runs |
| Direct-to-Garment, DTG, Digital Printing | Direct application of ink to fabric using a special digital printer | High-quality prints with a soft feel, ideal for detailed images | Fast setup and production time | Low cost for small to medium runs, high for large runs |
| Pad Printing / Tampography | Use a flexible pad to collect ink from a custom plate and apply to a 2D or 3D object | Crisp, high-quality print, ideal for irregular-shaped items | Fast setup, slow production | Very cost effective |
| Heat Transfer (including Vinyl and Sublimation) | Design printed on special paper and transferred to fabric using heat and pressure | Colorful, customizable, various materials and inks | Fast setup and production time | Low cost for small to medium runs, high for large runs |
| Patches | Standalone decorations available in many print methods, affixed to various products | Flexible, versatile, and unique 3D texture, classy look for made-to-order products | Slow setup, fast production | High cost for small runs, low cost for medium to large runs |
| Embroidery and Appliqué | Using thread to stitch design onto fabric | High durability, unique textured look, best for logos and simple designs | Slow setup, moderate production speed | High cost for small runs, low cost for medium to large runs |
| Laser Engraving, Etching, and Marking | Laser is used to create marks of various depths on products | Elegant, clean, subtle design with high-end look | Fast setup and production time | High cost for small runs, low cost for medium to large runs |
| Debossing and Embossing | Using custom heated metal plates to impress or raise the design from the product | Unique, high-end effects for paper products or materials like fleece or leather | Slow setup and production time | High cost for small runs, moderate cost for medium to large runs |
| Offset Printing / Lithography | Using a rubber blanket to collect ink from a custom plate and apply to a flat object, usually paper | Sharp, high-quality print, excellent color reproduction | Slow setup, fast production | Cost effective for large runs |
Any questions?