Where Do I Start?

Branded merchandise can be one of the most important parts of a marketing campaign. After all that planning, it’s the part that your audience holds in their hands. With that kind of pressure, it can sometimes be hard to know where to start. “Do I call Bergman right away? I should probably have some ideas to bring with me.” Enter AI.

1. Brainstorming

Need gift ideas for a company picnic? A conference booth giveaway? A new hire welcome kit? AI can instantly generate tailored merch ideas based on your audience, theme, and budget. Quickly get a list of ideas to get you started using a prompt like:

“Give me 10 creative swag ideas under $15 for a tech recruiting event.”

2. Writing

AI is a great tool for summarizing or enhancing writing. Try these prompts:

“Write product copy that fits our brand voice and explains product features in plain language.”

“Create funny and heartfelt social media captions for our merchandise launch.”

3. Planning Ahead

Let AI help build a swag calendar that includes company milestones, seasonal events, national holidays, and employee recognition moments. Ask it to generate ideas for quarterly merch drops or campaign tie-ins.

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Know the Limits

All good things have their limitations and AI is no exception. It’s a powerful tool, but it’s not a replacement for Bergman’s experience or expertise. It doesn’t understand imprint restrictions, fulfillment logistics, or the nuance of fabric choices and decoration methods. Think of it as a creative and strategic helper; you’ll still want the professionals at Bergman to provide:

● Product information like quality, longevity, user feedback and product samples

● Product availability and fulfillment deadlines

● Vendor pricing (discounting) and similar products at other price-points

● Logistics like product sourcing, decoration and delivery

● Design preparation using brand standards and proper approval

● Quality assurance

So, Let’s Begin

Now that we know how to use our new helper, why not get started today with some AI-enhanced swag strategizing? Call and share your creative new ideas with Bergman.

We’re here to support your vision and help your brand take shape.

We’re real humans, here to help.