There’s Still Something to Be Said for Seeing It in Person

You can scroll through product photos all day. You can flip through catalogs, click through websites, compare colors and read descriptions.

But sometimes, you just need to pick something up.

That was a big part of the idea behind this year’s Bergman Show in Kansas City, held September 16. We brought together clients, vendor partners and the Bergman team for a few hours of seeing, touching, trying and talking about some of the latest ideas in promotional products.

And there was plenty to see.

Our vendor partners filled the room with new products, creative packaging, apparel, drinkware, bags, tech, giveaways and plenty of things that are considerably easier to appreciate when they’re sitting right in front of you.

For our clients, it was a chance to explore without having to know exactly what they were looking for first. They could pick up a product that caught their eye, feel the material, compare options and ask questions right there on the spot. Sometimes the best ideas come from finding something you weren’t looking for.

It worked both ways, too. Vendors had the opportunity to hear directly from the people actually shopping for promotional products—what they liked, what caught their attention and what kinds of solutions they’re looking for. They could also see what others in the industry are bringing to the table.

And, of course, the Bergman team was there in the middle of it all—greeting clients, making introductions and pointing people toward products we thought they shouldn’t leave without seeing. Judging by the armfuls of samples heading out the door, quite a few people found some new favorites.

Because this was Kansas City, we also couldn’t spend lunchtime together without some KC barbecue. Good food, good conversation and a room full of new ideas made for a pretty great way to spend the day.

Come join the fun!