Whether attracting new customers or new employees, there are lots of ways to use swag to promote our brands. But if you’re only using branded merchandise externally, you’re missing a big opportunity. The same marketing strategies that reach an external audience can and should also be used internally to create a sense of purpose and unity within a team. Use branded gifts to welcome new employees, celebrate birthdays and anniversaries, announce company achievements and reinforce brand values and mission. This will boost job satisfaction and can help to improve productivity and outcomes by fostering a culture of collaboration and teamwork.

When a new employee receives a welcome kit with branded items, it says, “You’re part of the team now.” This sense of belonging boosts engagement and retention. Celebrating birthdays, work anniversaries or team achievements with thoughtful, personalized gifts is an opportunity to say, “We see you, we appreciate you, and we’re all in this together.” A company culture of actively valuing employees generates pride, delight, and a love of the job.

Gifts that reflect the company’s values can be used to boost employee buy-in, creating true brand ambassadors. Over time, the consistent use of employee recognition and gifting programs spreads a shared purpose focused on the company vision. You’ll strengthen your brand throughout your organization and beyond. Pride and motivation will increase, along with job satisfaction, improving company culture and business outcomes.

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