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April 6, 2022 · You Oughta Know

Musings, interests & fun tidbits

Starbucks Sustainability


The largest coffee chain in the world recently announced that its goal is to eliminate single-use paper and plastic cups by 2025. The company wants every customer to either use their own mug or borrow a reusable to-go mug from their local Starbucks.

Starbucks disposable cups are certainly a key component in making the brand instantly recognizable wherever you go. But that comes at a cost as well. Michael Kobori, Starbucks chief sustainability officer, told CNN, “Our cup is ubiquitous, and we love that. But it is also this ubiquitous symbol of a throwaway society.”

To that end the company stated in its recent press release:  “Our goal, by 2025, is to create a cultural movement towards reusables by giving customers easy access to a personal or Starbucks-provided reusable to-go cup for every visit, making it convenient and delightful to reuse wherever customers are enjoying their Starbucks Experience.”

While not a revolutionary idea, the scale of this initiative is bold. Personally, I’ve been walking into Starbucks with my own mug for years. They did stop allowing it early in the pandemic. But they have brought it back with renewed purpose and attention. And why wouldn’t you stop in with your own favorite coffee tumbler? It keeps your coffee hot for hours and keeps waste out of landfills. This initiative is sure to change a lot of peoples’ coffee habits.

Branded drinkware has been one of the fastest growing categories in recent years in our industry. And, this initiative will surely put a spotlight on this category by elevating its profile as a truly sustainable solution. Not to mention the fact that drinkware is always a welcomed gift that often will last for years. Simply put, this move has increased the value of branded drinkware.

That being said, here’s five reusable coffee tumblers which would be perfect for ushering in the new Starbuck’s era:

CORKCICLE® Tumbler – 16 Oz.


The vacuum-sealed wonder cup that just doesn’t quit. Keeps any cold beverage ice cold for 9+ hours – that’s two times longer than plastic tumblers. Even in the sun, ice will last 9 hours or longer. Maintains hot beverages for up to 3 hours. The perfect blend of form and function, each tumbler comes topped with a stylish, sip-through, spill-resistant lid equipped with a built-in slider to maintain the perfect temperature in between sips. Triple insulated. Vacuum sealed.

The Traveler – 16 oz. Insulated Cup


Perfect product to promote your business. 16 oz. insulated travel auto mug available in wide selection of colors, BPA free and made in the USA, features a sleek non handle design and a double wall insulation to keep your favorite drinks hot. Fits most auto cup holders, is top rack dishwasher safe and is not recommended for use in a microwave oven. Ships assembled.

MiiR® Vacuum Insulated Tumbler – 12 Oz.


Miir gives 3% of revenue to trackable giving projects. Every MiiR product comes with a Give Code that allows you to experience the story behind your purchase. From coffee tumbler to iced tea cup, this tumbler will keep your drink hot or cold longer. Thermo 3D™ Double Wall Vacuum Insulation Technology. 18/8 medical grade stainless steel doesn’t transfer flavor or leave you with a metal aftertaste in your mouth.

18 oz Urban Peak® Elevate Vacuum Camp Mug


18-8 Stainless Steel dual-walled construction Copper-lined, vacuum-insulated deep draw liner maintains optimal 8X drinking temperatures Lead-free vacuum seal Features a clear push-on, sip-through lid Powder-coated finish 1-year limited warranty.

20 Oz. Himalayan Tumbler With Custom Box


Be an active part of your clients’ days when you give them this fantastic Himalayan tumbler! It comes in a custom gift box that will feature your company artwork with a 4CP imprint. The cup holds up to 20 oz. of liquid and can feature your name or logo in one color / one location. Choose from among many assorted colors to find what best works for you and let customers unbox an amazing product. They’re going to love this!

Soon enough, the paper coffee cup will have gone the way of the plastic grocery bag.


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