The year-end holidays are times of good feelings and reflection. This offers a perfect opportunity to strengthen relationships and tap into the spirit of the season by showing appreciation to clients, employees, and business partners. A powerful way to do this is through thoughtful gifting and branded swag.

Instead of reusing leftover swag from your last trade show, go deep and get personal. Give gifts that reflect your recipients’ interests and preferences. You might create a cozy winter themed basket that includes a personalized thermos, a blanket, some coffee beans, a chocolate bar and a couple of mugs. You can tailor a gift kit to compliment whatever they are into. Outdoor adventure, fitness, relaxation, cooking, crafting, a night out or a night in. The key is to make each gift feel tailored, demonstrating thoughtfulness and care. The better you know the individual, the more meaningful you can make the gift.

If your holiday gifting includes a large number of people, you might create an online landing page featuring three or four different gift packs and let the recipient choose which one suits them.

If you can, though, preserve the element of surprise. Gather info about your clients’ or employees’ tastes and preferences throughout the year and keep notes. Just the act of taking the time to listen and express interest in the individual will build a strong relationship. Then you can knock it out of the park with a meaningful and personalized gift. If you do it well, this may be the most thoughtful gift they get all year.

So, remember to think outside the box when it comes to showing thanks at years-end. Customized gifts can leave a lasting impression, boosting brand visibility and further strengthening your business relationships well into the new year.

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