Increase Engagement

As remote work and virtual events continue to grow in popularity, businesses may find it challenging to keep their remote attendees engaged and connected to their brand. One solution is branded swag; boost engagement and make virtual events more memorable. Branded swag offers a tangible connection to your brand. Especially when coupled with effective and engaging communication, your gift can make a big impression.

Build Excitement

Send branded merchandise to attendees after they register. Whether it’s a box of custom goodies or an event t-shirt, receiving swag gives participants something to look forward to and a physical connection to the virtual experience. Functional items like a personalized pen and notebook can act as reminders of your event long after it ends.

Active Participation

In addition to creating excitement, branded merchandise can also increase engagement during the event. Encourage attendees to actively participate by incorporating swag into virtual activities. You can host contests or games where participants win branded items. Reward those who engage in conversation or polls.

Personal Follow-up

Even though remote interactions lack the in-person excitement of physical events, that doesn’t mean that one-on-one communication is out. In fact, the absence of the serendipity of face-to-face conversations you’ll have at a conference is an opportunity you shouldn’t ignore. Offer a compelling gift to participants who agree to a follow-up phone call.

Brand Loyalty

Unlike digital content that may get lost in inboxes or forgotten after the event, useful physical swag serves as a long-term reminder. Attendees who use branded items like water bottles, backpacks, or tech gear will continue to carry your brand with them, providing ongoing exposure and enhancing brand recall. It’s a simple yet effective way to turn virtual engagement into lasting brand loyalty.

To hear more about maximizing the impact of your virtual event, reach out to Bergman and let us help. We’re the experts!

Any questions?