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May 16, 2024 · Branding,You Oughta Know

Bear Your Brand!

Branded Apparel

When done correctly, promotional apparel not only boosts your brand’s visibility but also fosters a sense of belonging amongst your audience. Effectively engaging your customers can create fervent brand advocates.

Share Your Story

• Quality: Invest in high-quality apparel that matches the aesthetic of your audience. This can range from minimalist designs that appeal to a more sophisticated demographic to bold, eye-catching pieces for a younger, more energetic crowd.
• Design: Apparel that looks good and feels great to wear can turn customers into walking endorsements for your brand. Use your apparel as a storytelling tool to convey your brand’s mission, values, or heritage.
• Storytelling: Make it easy for ambassadors and fans to access and share brand developments, marketing campaigns, and compelling stories about your brand making a difference.

Engage Your Audience

• Brand Ambassadors: Identify loyal customers who are already talking about your brand on social media and influencers who share your brand’s values. Personally invite them to become brand ambassadors. Delight them with exclusive perks such as early access to new products, discounts, and free merchandise.
• User-Generated Content: Motivate your audience to share their experiences and photos wearing your branded apparel by hosting contests or challenges and offering prizes. Use branded hashtags to track participation and increase visibility. Feature the responses on your social media channels.
• Offline Community: Organize events where your audience can come together wearing brand apparel to celebrate your values and mission. These events can be product launches, community service projects, or casual meet-ups.
• Event Giveaways: Distribute branded apparel at events, tradeshows, or product launches. Surprising or unique items are more likely to be worn and talked about.
• Adapt Based on Insights: Establish a feedback loop with your ambassadors to gather insights on messaging, audience engagement, customer preferences, and ideas for improvement. Use this data to refine future marketing campaigns.

Use Bergman

Use Bergman to further delight your audience with a seamless shopping, gifting, and unboxing experience. Let us help you effectively use promotional apparel to cultivate your brand.


Let’s show ’em what you’re made of!